FAQ
Frequently Asked Questions
What is the difference between ORGANIC and PAY-PER-CLICK (PPC) searches ?Organic listings in search engines are the ones that occur naturally as a byproduct of your Website being rated by a particular search engine. PPC listings (the sponsored links you see at the top and down the side of Google) are paid advertisements that appear on the periphery of organic listings. Organic listings are much preferred over PPC listings as they tend to be trusted by surfers. Organic listings are also considerably more cost-effective. What is a conversion?Conversions are the measurement of Internet marketing success, the end result of our efforts on your behalf. After we've done a great job on hundreds of small details, you get something fantastic... New customers ! How many search engines are there ?Hundreds. However, most Internet searches in the U.S. revolve around the four major ones, Google.com, Yahoo.com, Bing.com, and Ask.com. Typically, at a minimum, you would want your company's website listed in all four if possible. What are KEYWORDS ?Think of keywords as "search phrases" that an Internet surfer would type into a search engine when seeking specific information. Choosing the keywords that guide prospects and customers to your website is one of the first steps in the Internet marketing process. What should my company budget for Search engine Optimization ?It would be easy to spend thousands of dollars on cutting-edge technology. However, 99% of all Websites suffer from errors in basic elements necessary to be highly ranked by search engines. Correcting the basics and maintaining known standards is the most effective way (from both a cost and results aspect) to tackle SEO. That is why we offer our complete SEO package, which generates powerful results for a small fixed cost. What factors are considered by search engines when ranking your Website ?Search engines don't publish what factors they use to rate and rank a Website. They use a secret, constantly evolving formula called an algorithm. However, we know from experience that Domain Name, HEAD Tags, keyword usage, content, internal links, backlinks, and actual traffic to the Website, among others, are considered. In addition, they also consider negative factors, such as dishonest SEO techniques, which may cause a Website to be banned (removed) from the search engine. How often do I need to optimize my Website to continue to rank well ?SEO is an ongoing process. Search engine companies constantly evolve and improve their algorithms. To maintain a strong Internet presence you must continually fine-tune your Website to adjust to algorithm changes. |
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