Digital Marketing & Imagery

What should my company budget for Marketing ?

To answer that you need to know what "return" your marketing plan has. In other words... How many marketing dollars does it take to generate a new customer? Then multiply that dollar figure by the number of new customers you'd like to have.

Don't worry, we won't bog you down... Just tell us how many new customers you'd like to have and we'll get you on track!

What is a conversion?

Conversions are a measurement of marketing success. In other words... How many prospective customers actually made a purchase.

This is an area we carefully look at and analyze with each of our customers. By using proven methods to increase your conversion rate you increase the return on your marketing dollars, and increase sales profits!

What is the difference between ORGANIC and PAY-PER-CLICK (PPC) searches ?

Organic listings in search engines are the ones that occur naturally as a byproduct of your Website being rated by a particular search engine. PPC listings (the sponsored links you see at the top and down the side of Google) are paid advertisements that appear on the periphery of organic listings. Organic listings are much preferred over PPC listings as they tend to be trusted by surfers. Organic listings are also considerably more cost-effective.

How many search engines are there ?

Hundreds. However, most Internet searches in the U.S. revolve around the three major ones, Google.com, Yahoo.com, and Bing.com. Typically, at a minimum, you would want your company's website listed in all three if possible.

What are KEYWORDS ?

Think of keywords as "search phrases" that an Internet surfer would type into a search engine when seeking specific information. Choosing the keywords that guide prospects and customers to your website is one of the first steps in the Internet marketing process.

What factors are considered by search engines when ranking your Website ?

Search engines don't publish what factors they use to rate and rank a Website. They use a secret, constantly evolving formula called an algorithm. However, we know from experience that Domain Name, HEAD Tags, keyword usage, content, internal links, backlinks, and actual traffic to the Website, among others, are considered. In addition, they also consider negative factors, such as dishonest SEO techniques, which may cause a Website to be banned (removed) from the search engine.

How often do I need to optimize my Website to continue to rank well ?

SEO is an ongoing process. Search engine companies constantly evolve and improve their algorithms. To maintain a strong Internet presence you must continually fine-tune your Website to adjust to algorithm changes.