Home FAQ Organic vs PPC

What is the difference between ORGANIC and PAY-PER-CLICK (PPC) searches ?

Organic listings in search engines are the ones that occur naturally as a byproduct of your Website being rated by a particular search engine. PPC listings (the sponsored links you see at the top and down the side of Google) are paid advertisements that appear on the periphery of organic listings. Organic listings are much preferred over PPC listings as they tend to be trusted by surfers. Organic listings are also considerably more cost-effective.

 

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Our Customers...

"Since we hired Digital marketing to improve our website rankings we have consistently placed on the front page of all of the major search topics for the highly competitive Alaska Fishing Lodge market. There many Internet marketing companies out there, but none offer the personal service or professional expertise of Digital Marketing. They do what you pay them for, and soooo much more. Our company has thrived in this down economy, thanks to them!"

Allen Walburn
Alaska's Kodiak Island Resort