What is the difference between ORGANIC and PAY-PER-CLICK (PPC) searches ?
Organic listings in search engines are the ones that occur naturally as a byproduct of your Website being rated by a particular search engine. PPC listings (the sponsored links you see at the top and down the side of Google) are paid advertisements that appear on the periphery of organic listings. Organic listings are much preferred over PPC listings as they tend to be trusted by surfers. Organic listings are also considerably more cost-effective.