Marketing Optimization - Analytics
Learn from your customers... And adapt
Analytic software reports information about the visitors that surf your website, your online eyes and ears. By reporting back how your website is actually utilized by web surfers you are able to see what web pages are being viewed and for how long. Without analytics you are flying blind and have no way to track what parts of your website are working, or should be adjusted. Analytics is also the primary tool used to track conversions.
Tracking (analytics) - What you don't know WILL hurt you
The purpose of collecting data from your Website's visitors is to learn more about them, and how they found you. In addition, tracking the number of surfers that visit your site, as well as what they do while roaming around tells all.
Analytics provide feedback on what parts of your Website are doing their job, and which ones may need improvement. Analytics are easily accomplished, and provide guidance in developing a Website that accomplishes its mission.
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