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Marketing Optimization
Learn from your customers... And adapt
Analytic software reports information about the visitors that surf your website, your online eyes and ears. By reporting back how your website is actually utilized by web surfers you are able to see what web pages are being viewed and for how long. Without analytics you are flying blind and have no way to track what parts of your website are working, or should be adjusted. Analytics is also the primary tool used to track conversions.
Tracking (analytics) - What you don't know WILL hurt you
The purpose of collecting data from your Website's visitors is to learn more about them, and how they found you. In addition, tracking the number of surfers that visit your site, as well as what they do while roaming around tells all.
Analytics provide feedback on what parts of your Website are doing their job, and which ones may need improvement. Analytics are easily accomplished, and provide guidance in developing a Website that accomplishes its mission.
Pay Per Click (PPC)
Just like it sounds. You pay each time a surfer clicks on a paid advertisement (sponsored link) for your company. You will see PPC ads at the top or sides of Google and Yahoo search results. If properly configured, they serve a purpose and provide an effective way to reach a very specific audience.
PPC campaigns are quickly and easily deployed, capable of targeting a very precise audience. This makes them an effective tool for testing a marketing project.
Be prudent with PPC campaigns, they require careful planning to be cost effective. We'll guide you through the process of configuring PPC to serve a useful purpose.
