Google uses a completely automated process, called and algorithm to determine what websites appear for any particular search on Google. The algorithm is continually updated, over 500 times a year... Which is why when you run a search and see your business one day, and then the next it's moved, or even completely gone.
We continually follow and analyze the algorithm signals updates deployed by Google in determining search placement (SERPs)... By doing so we are able to keep our customers ahead of their competitors.
Would you like a little peak behind the scenes at Google? In this video Google engineers show you the thought process they follow to create quality search results through algorithm updates.
Mark Block
Digital Marketing & Imagery
239-249-8128