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Search Engine Optimization
Control your website's placement in search results
Search engines could care less about how your Website looks. Instead they rate you on content, as well as several underlying components. Search Engine Optimization (SEO) is the core level process that is most often overlooked when a Website is developed. Without talented SEO a Website will not successfully reach its target market.
If You Build It They Will Come - NOT !
In order for your website to produce conversions, it needs to be seen when prospects are shopping for your services. You accomplish that through Search Engine Optimization (SEO). Once a web surfer locates your website you need to provoke their interest... Enough to keep them there while you convey your marketing message. That is accomplished through "Stickiness".
Keyword Identification
A Keyword is a word or phrase that you suspect someone searching for your company's services will type into a search engine like Google. The trick is to select keywords that will bring the greatest number of conversions, not necessarily the most visitors.
We research and advise you on the most effective keywords for your business.
HEAD Tag Synergy
HEAD tags are part of the programming language of a Website. They convey very brief, yet specific information to search engines. HEAD tags include the title of your Website, a description of your company, keywords, and other important facts.
Composing HEAD tags that have synergy with your keywords and content is part of our SEO service.
Submit to Search Engines
Once your Website is optimized, the next step is to be discovered by the 200+ search engines, including the major 4 (Google, Yahoo, MSN, and Ask). The greater number of search engines you are listed in, the greater your visibility becomes.
This is accomplished by hand-submitting your Website to each search engine for consideration.
Backlinks
Backlinks are links to your Website from other Internet sites; you want as many as possible. This is another way search engines will discover and list your company. They are a paramount factor in determining how high your Website will rank in a search query.
There are two type of backlinks, good ones and bad ones. Good ones come from well established, trusted Internet sites, these are the ones you want. Links that are purchased from link farms or un trusted Internet sites are bad ones, and are to be avoided.
We carefully guide you though the process of building trusted links.
