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Your Website
The best marketing tool you have
Your Website is the foundation of your online presence. Its primary function is to provide information about your products and services to online visitors. Secondly, and just as important, your Website's job is to generate sales leads or actual purchases. We will show you how to combine those two key functions into an online powerhouse.
Website Design
If you do not have a Website or are unhappy with your current one, our team of design experts will create a look and feel that reflects your vision and gets attention. Our clear understanding of Website design techniques allows us to design a new Website or to modify an existing Website to meet your needs.
Website Design Considerations
Your Website must look good, be easy to navigate, and provide your customers with the information they seek. However, there are unseen programming layers under the surface of your Website that must be specifically tuned in order to gain high ratings on search engines. The process of fine tuning those unseen layers is called Search Engine Optimization (SEO).
Stickiness - Keep your visitors
How well your website holds visitors is called "stickiness". When a surfer lands on your website their finger is just itching to click on the "back" button and leave. You have about 5 seconds to convince web surfers to stay so you can convey your marketing message. The factors that contribute to stickiness are:
- Design - Keep it uncluttered and simple. The money spent to have your site done by a pro is well worth it. If your website looks like it was done by an amateur, people will assume YOU are an amateur.
- Navigation - Organize your website so you lead visitors through in an orderly way. Again, keep it simple.
- Copy - Remember web surfers are coming to your website for information - They want to know what you have to offer, and get a feeling for who you are. Write in a brief conversational tone. But most important... try to be yourself.
- Graphics - Good graphics and pictures are just like they say... "Worth 1000 words". Use top quality graphics that are properly optimized at 72 ppi for use on a website.
Copywriting
Text that appears on your Website plays an important role in determining how long online visitors will stay (we call that stickiness). It also plays a role in how you are rated by search engines. Our copywriters will convey your company's marketing message in a clear and convincing way, which is why the word Imagery became part of our name. In addition, we specifically format text for search engine optimization.
Digital studio
It's true, a picture is worth a thousand words. But it really has to be a good picture to do that. That is why we have our own digital studio and darkroom. We are able to provide our customers with the exact digital pictures and graphics necessary to get the point across. Keeping all core level services in-house enables us to quickly deliver quality results to our customers.
